London Fashion Week: Stella McCartney Goes for the Gold
Linley Hall at London Fashion Week was the setting in play for the latest collection of Adidas by Stella McCartney. The traditional runway was transformed into ‘Stella’s Gym’ so that viewers and guests could see Stella’s work in action, and worn the way it was intended to be worn. By the type of people that the pieces were intended to be worn by – athletes. And just to get her point made crystal clear, the models themselves were none other than Olympic athletes and included stars such as Allyson Felix and Victoria Pendleton. That’s our Stella, whether she is showcasing a RTW collection of fine fabrics and garments, or whether she is showcasing a collection of activewear, she is thinking and designing outside the box. Why? So that her real pieces can be worn by real people, of all shapes and sizes.
Fret not if you’ve ever worried that designer garb was for stick figures. Stella proves this is not the case. Stella has almost single handedly transformed how women’s sportswear should look like, and be worn. Her entire Adidas by Stella collection now includes all sports whether that be running, yoga, dance, swimming, tennis, golf, or the gym, anyone can wear it.
And for those like myself that are *ahem* less than active, her collection is cute enough to wear when you are vegging at home on Sunday morning, or running errands Saturday afternoon.
What you see here is flawless attention to detail when it comes to style, fit, fabric, functionality, and yes, beauty. These pieces make any figure look pretty. I love the popping spring colors and the fitted garments that can be worn by anyone. I also love the block coloring and streamlined fabric that is instantly slimming.
That’s our Stella. About this particular collection she said ‘We like to push it a bit further each season.’
A divine way to end a divine collection. Why? Can’t wait till the next one!