Happy Birthday to the Fendi Pantone Baguette!
This baguette is not one that is going to send you to the treadmill with guilt-induced hysteria. This is the famous Fendi Baguette and it has reached its 10th anniversary. The Fendi Baguette if you recall was a late ‘90’s must have and was the inspiration behind the term “It Bag”. This was of course with many thanks to the extensive collection of Carrie Bradshaw. You may recall the episode where the Sex and the City girls were hunting down Fendi knockoffs in California, THIS was the bag they were hunting. This year Fendi is being kind to its loyal customers and you can see this bag all over the Spring runways in a much more contemporary form. The Pantone is appearing in clutch and messenger bag forms, and even in enlarged convertible creations as Fendi realizes today’s bag is changing with today’s woman. Yes, the Pantone has changed, but so have we, and even after more than 1,000 variations, the Pantone baguette remains as the bread and butter must hound of any fashionistas collection. If you only have ONE designer bag in your collection, THIS is the one to have. As you can see, it is exquisitely timeless. Let’s have a look!
Here you see the Fendi Anniversary baguette, this design has been in the works well before the 10 year mark even came. And you can see why. This clutch was released as part of the Pre-Spring ’08 collection. Buyers will know exactly which bag they purchase in this limited collection, as the white and black beading contains exclusive numbers by the “Limited Edition” written in beaded script across its red satin lining. The Pantone simply does NOT get more luxurious than this.
And here is my personal favorite. Known as the 10+ Fendi Baguette, this bag turns buyers into designers as the all white blank canvas comes with its own set of pantone markers. This way, you ensure that each baguette becomes an original piece of Fendi history. Who said fashion wasn’t artistic??
And to give you a taste of what is appearing on the runway, here is the Fendi Baguette from the Spring 2008 collection. This bag was created with the versatile woman in mind. Not a clutch you take on a night out with the girls, but definitely a clutch you can manage at work. Who would have thought of a clutch that you can take to work, and STILL fit everything you need in it. Fendi, naturally.
Photos Courtesy of ELLE Magazine


















