London Fashion Week: Stella McCartney Goes for the Gold
Linley Hall at London Fashion Week was the setting in play for the latest collection of Adidas by Stella McCartney. The traditional runway was transformed into ‘Stella’s Gym’ so that viewers and guests could see Stella’s work in action, and worn the way it was intended to be worn. By the type of people that the pieces were intended to be worn by – athletes. And just to get her point made crystal clear, the models themselves were none other than Olympic athletes and included stars such as Allyson Felix and Victoria Pendleton. That’s our Stella, whether she is showcasing a RTW collection of fine fabrics and garments, or whether she is showcasing a collection of activewear, she is thinking and designing outside the box. Why? So that her real pieces can be worn by real people, of all shapes and sizes.
